Unlike the Georgia Democrat/GOP duopoly, there is no existing marketing infrastructure to continually attract voters to join the Party’s efforts. Creating a supporter pipeline - starting with a small organized and sustained effort to attract and follow up with likely supporters - is the part of the foundation necessary for a separate, unique, and distinct political party. Without it we cannot build the base from which to recruit future members, volunteers, donors, and candidates.
Our system allows us to add people to our database who (1) like the Party's Facebook page or it posts to that page or (2) follow the Party on Twitter. So the Party tested two Facebook ad campaigns which resulted in 274 engagements with the Party's Facebook page with an average cost of 17 cents per engagement! This is much less expensive than direct mail.
We then began social media advertising but cannot continue without your support. Your monthly donation for social media advertising helps us reach voters across Georgia looking for a new political home. Our goal of $50 per week will make it happen, we need your support today!